Bloom in stillness: Live in quiet Luxury

Field notes by Bloom Yorkshire

A quiet space to explore scent, sound, and the softer side of daily living.

Interior styling tips using scent as a design element.

Style you space with fragrance. 

In interior design, scent is often overlooked, but it's one of the most powerful ways to shape the atmosphere of a space. It doesn’t just add ambiance; it completes the room. At Bloom, we believe fragrance is as important as furniture, colour, or lighting.

Here’s how to style your interiors using scent as a subtle but essential design element, plus the best types of fragrance products to use in each space.

 1. Treat Fragrance as Part of Your Decor

Don’t hide your home fragrance. Choose candles, wax melts, and diffusers with beautiful, design-led packaging that complements your space. A diffuser in a glass vessel or a candle in a neutral, matte jar can double as a decor accent.

Tip: Choose a consistent aesthetic: soft neutrals, brushed gold, or ceramic finishes, so your scent products blend into your styling.

 2. Use Fragrance to Zone Open Plan Spaces

Scent can help define areas in open plan homes without physical barriers. Use one scent in the kitchen and a different, softer one in the living area to create flow and contrast.

Kitchen: Try crisp citrus or herbal notes
Living Room: Choose warm amber, rose, or musk-based blends

This creates a sensory map of the home, which feels intentional and elevated.

 3. Add Soft Scents to Bedrooms and Retreat Spaces

Bedrooms benefit from calming, subtle scents that promote relaxation and rest. Opt for reed diffusers, wax melts, or pillow sprays that don't overpower.

Best choices: Velvet Rose, Soft Linen, or Lavender blends
Pair with: Natural fabrics, layered bedding, and soft lighting

Scent becomes part of your wind-down ritual and keeps the space feeling fresh and inviting.

 4. Use Candles to Enhance the Bathroom 

The bathroom is often styled like a spa and fragrance completes that feeling. A single luxury candle on a marble tray instantly elevates the space.

Pro styling tip: Add a mini vase, a body brush, and folded hand towels to style a clean corner around your candle.

Recommended scent types: Eucalyptus, Neroli, Sea Salt, or Green Tea

 5. Layer Scent with Texture for Maximum Impact

Interior designers know that great styling is all about layering and fragrance adds an invisible final layer. Pair your scent choices with rich textures like velvet cushions, linen throws, or ceramic vessels for a multi-sensory effect.

Bloom tip: Use the same fragrance in different formats (e.g., diffuser + melt) to create continuity without overwhelming the room.

 6. Refresh Entryways and Hallways with Uplifting Notes

These transitional spaces are perfect for setting the tone when guests arrive. A small diffuser on a console table or a wax melt warmer by the front door introduces a welcoming first impression.

Best scents: Fresh florals, white tea, or citrus notes

 Fragrance Products That Work Well for Interior Styling

Reed diffusers - Stylish, low maintenance, and ideal for long lasting scent

Wax melts - Ideal for quick scent changes and mood specific styling

Luxury candles - Perfect for coffee tables, bathtubs, and gifting displays

Room sprays - Great for refreshes before guests arrive

 Final Thought: Design Your Space with All Five Senses

Styling isn’t just visual, it's emotional. Scent completes the story of your home, creating spaces that feel as beautiful as they look. Whether you're designing a calming retreat or a statement worthy hosting space, Bloom’s luxury home fragrances help elevate every room.

 Want to scent your space in style?

Explore our bestsellers or visit bloomyorkshire.com to discover your new favourite fragrance. 

The Wellness Brand Stockists Will Be Looking For - Even If We’re Not at Harrogate

Harrogate Home and Gift 2025

As buyers and independent retailers prepare for Harrogate Home & Gift 2025, the spotlight is turning to wellness - thoughtful, beautiful products that help people pause, unwind, and feel well.

At Bloom, we’re proud to be part of this new wave of mindful retail.

While we’re not exhibiting at Harrogate this year, we’re making space for something we value just as deeply: genuine connection.
 

A Slower Kind of Growth

We believe the stores that stock Bloom should feel aligned with what we stand for: quiet luxury, purposeful rituals, and wellness without overwhelm. That’s why we’re currently building relationships with like-minded retailers in a more personal way.

We want to take time with our partners, not just pass out samples at a stand.

If you're a store owner heading to Harrogate in search of something new, elevated, and meaningful, we invite you to discover Bloom from wherever you are. We’ll be here when the fair dust settles.

 

What Is Bloom?

Bloom is a British wellness brand born from the idea that life moves better when it slows down.
Our signature collections, Bloom AM and Bloom PM, are curated scent + lifestyle pairings to help customers create small, grounding moments every day.

We offer:

  • Hand-poured wax melts in soft, layered blends
  • Coordinating sleep masks and hand balms
  • Beautifully packaged sets ideal for gifting, self-care, and boutique display
     

Who Stocks Bloom?

We’re currently opening to:

  • Wellness-led boutiques
  • Independent gift and concept stores
  • Hotel shops and lifestyle spas 
  • Florists and interiors spaces that curate experience as much as product
     

Let’s Make a More Personal Connection

If you’re attending Harrogate Home & Gift and looking for something different - something quieter - we’d love to connect outside the show floor.

  • Request a line sheet or samples
  • Receive our Autumn 2025 wholesale catalogue
  • Book a 15-min virtual appointment to learn more

    Your customers don’t want more clutter. They want calm, beauty, and things that last.
    Bloom Living is created for that kind of retail.

Let’s connect before or after the show.
Email us at info@bloomyorkshire.com 

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